Many students don't know where to start
They don't know which careers to search for or what questions to ask. It's hard to look for a career you've never heard of.
Career and pathway discovery for high schools
Help every student find a direction.
Campus Match is a guided career discovery process for high schools. Through conversation, students move from uncertainty to several concrete career directions, connected to the majors, training, and pathways that lead there. Counselors gain useful context about each student's interests, exploration, and emerging direction.
Guided discovery, not just search
Careers connected to pathways
Individualized, at school-wide scale
The problem
Students are asked to choose before they've had a chance to explore.
Most tools assume a starting point
Surveys, forms, filters, and lists work best for students who already have some direction.
Counselor time is limited
Large caseloads make extended one-on-one career discovery hard to offer to every student.
Schools need exploration that scales
Every student deserves a chance to explore before they're expected to decide.
Intended outcomes
Help students move from uncertainty to direction.
Campus Match helps schools give more students an individualized career discovery experience, while giving counselors visibility into each student's interests, career exploration, and emerging direction.
Designed to help students:
- discover careers they may not have considered
- understand why certain careers may fit
- narrow broad interests into several concrete career directions
- connect careers to majors, colleges, training, certifications, and other pathways
- leave with clearer next steps
Designed to help counselors:
- see student interests and preferences
- understand careers students considered, liked, or rejected
- spend less time starting from zero
- focus limited counseling time on clarification and decisions
Intended to help schools:
- provide individualized career discovery to more students
- scale career exploration across grades or schools
- gain visibility into student career and pathway interests
- create a more structured process from exploration to concrete options
How it works
From conversation to concrete career direction.
Students don't need to know which careers to search for or what terms to use. They can follow their interests while Campus Match provides the structure and keeps discovery moving toward useful career directions.
Start with a conversation
Students talk naturally about their interests, strengths, preferences, and dislikes.
See possibilities
Campus Match builds an evolving picture of the student and introduces career possibilities.
React and refine
Students react to careers, compare options, reject poor fits, and refine their direction.
Connect to a path
Promising careers connect to majors, colleges, certifications, training, trades, and other pathways.
For counselors
See each student's emerging direction.
The counselor dashboard shows each student's interests and preferences, the careers they considered, liked, or rejected, and the pathways they're weighing, even when one-on-one counselor time is limited.
Interest evidence is organized using the well-established RIASEC (Holland Code) framework.
More for counselorsWhy Campus Match
Guided discovery with a useful result.
Guided discovery, not just search
Students don't need to know what career to search for before they begin.
Conversation, not another form
Students explore through dialogue instead of completing a long questionnaire and receiving a report.
Recommendations are starting points
Students can react to careers, reject them, compare them, and refine their direction.
Careers connect to next steps
Career exploration connects to majors, colleges, certifications, training, trades, and other pathways.
Designed for school-wide scale
More students receive individualized career exploration, even when counselor time is limited.
Theory of change
How we expect Campus Match to help.
- ChallengeStudents are expected to make career and education decisions before many have had enough structured exploration.
- ActivityCampus Match provides guided, conversational career discovery.
- Immediate outputStudents explore interests, discover career possibilities, react to them, and connect careers to education pathways.
- OutcomesStudents leave with clearer career directions and next steps. Counselors gain useful context about student interests and exploration. Schools provide more individualized career discovery at greater scale.
What we're measuring
How We're Measuring Impact
We're beginning to measure whether Campus Match helps students reach clearer career directions and gives schools more useful visibility into the discovery process. Measurement starts with our Pennsylvania high school pilot and looks at:
- student career clarity
- careers discovered that students hadn't considered
- whether students finish with several concrete career directions
- connections between careers and education pathways
- student engagement and completion
- whether counselors find the student information useful
Pilot underway
Start with one class period.
Campus Match is now being introduced in a Pennsylvania high school pilot. It can be introduced through a counselor-led lesson of about 45 minutes, with simple slides and student access. No curriculum overhaul or long technical rollout.
It's one way to begin, not the only one. We'll work with you on what fits your school.
About 45 minutes
A counselor-led introductory lesson.
Lesson plan
A simple plan counselors can follow.
Presentation slides
Ready to use in the classroom.
Student and counselor access
Students start exploring; counselors see their progress.
Trust and safety
Built for high school students, with people in the loop.
Designed for high schoolers
Campus Match is built specifically for high school students and the schools that serve them.
Counselors stay central
Campus Match supports counselors. It does not replace them.
A separate safety system
Student conversations can be evaluated for serious safety concerns by a system separate from the guidance conversation.
Escalations go to people
Authorized school personnel can review escalated situations.
No automatic de-escalation
Once a situation is escalated, the system can't clear it on its own.
Student data handled with care
Student information is handled with care. We're glad to walk through how it's stored and who can see it.
Request a demo
See Campus Match with your school in mind.
We'll walk through the student experience, the counselor dashboard, and what a first class period could look like at your school.